A lot of people create websites for their businesses, private life, as a job or for fun. You will need to know how to create a website for you to be able to build one. For those who do not know what a website is. A website is simply a place where information is stored. A website can be accessed using an internet browser. The information contained in a website can include words content, graphics and animations etc. The web domain is stored on a server. The pages on a website are called web pages. An example of a website domain is www.yahoo.com
How to create a website – Steps to take
Why do you want to build a website?
Now that you want to build a website, you should ask yourself again, why do I want to create a website? Do you want the website for your business? Do you want the website for a private purpose? Do you just want to build the website for fun or for a special project? Answers to these questions will make you take an informed decision.
Choosing a domain name
A domain name is the name you wish to give your website. You may want to choose .com extension if you are business, you may also choose .biz extension. You should know that the .com domain extension is the commonest and most advisable. If your business is an educational institution, you may choose the .edu extension. For non-profit making institutions, you may choose .org. If you want your website to target audience in a particular country say the UK, you may choose the .co.uk domain extension.
There are various tools that can help you to choose good domain names; some tools can also help you to check domain name availability.
The domain name you choose should be brandable. It must be easy to remember and it is good if the domain name has a catchy word. Domain names that are very difficult to type is a no no.
It is advisable that you keep your domain name short and you should avoid putting hyphen between two names when choosing your domain name.
You can get your domain name from namecheap or godaddy, the .com domain name goes for $7 – $12 for annual registration.
To keep your details private when registering a domain name, you may pay for Whois protection, with this, nobody will be able to see your details.
A web host is a remote location where all the files and information on your website are stored. Companies providing web hosting services have huge servers where they store web pages of different websites. The web host allows internet surfers to access your website and read or view whatever you put on your website.
There are several web hosts but you should be careful before choosing one for your website or domain. Some web hosts provide very poor services like network down and slow speed. Some of these web hosts will fill your websites with ads that will negatively impact your websites’ Search Engine Optimisation (SEO) and user satisfaction.
I personally recommend A2 Hosting if you want a good web host with fast speed and no interruptions. You will get good value for your money. You can sign up with them here.
Should I use WordPress or other website building platforms?
The main website building software are WordPress, drupal and Joomla. All these platforms are good but wordpress is the best of them all. Most websites are built on wordpress platform, in fact 0ver 50% of websites are built with wordpress, while drupal and joomla shared 18% and 7% of built websites respectively.
You do not need to pay a dime for wordpress, it is free. Just go to your control panel, download and install it. You will be given a login details to access your wordpress platforms. With wordpress, you can build your websites with plugins, themes and others. You do not need to know how to write programs or codes before you can use WordPress to design a website. In fact, with WordPress, you can build a new website within few minutes.
How to create a website with wordpress plugins
Plugins are applications you can use to build your website or blog easily while using wordpress. You do not need to write any code. Just choose a free plugin or a paid one. For a starter, free plugins will do.
I will discuss some of the wordpress plugins you will need to build a website or a blog
WordFence: This plugin is used to protect websites against security breaches caused by viruses and malwares
SEO by Yoast: This plugin is used to check that your website’s contents are optimized for search engines. It is one of the best Search Engine Optimisation (SEO) plugins in the market.
Contact Form7: This plugins is used to put a good contact form on the contact us page
Monarch: This plugin is used to put social media share buttons on every page or content on a website
Google Analytics: This plugin is used to tract the number and activity of visitors to your web pages
WP Smush: This plugin is used to reduce the sizes of images on your website. The effect of images’ size reduction is better speed.
With the above plugins, you can build a simple website.
You may have heard the term that content is king. Yes, that is right, with poor contents on your website; you will not be able to make money from the website. Please note that making money from a website can be through getting more people to buy your products, getting commission from affiliates links you promote on your website, getting people to engage your services because of the contents and visibility of your websites etc.
You should write good articles or posts that are more than 800 words, 1,000 – 2,000 words preferable. Do not plagiarise or pick an article online to post on your website. All images and videos you use must be free from intellectual capital rights.
The content you put on your website must be informative, engaging and helpful. Once, you become an authority in your field, money will flow in. Just keep writing good contents with images. You should try to optimize the headings of your articles and make them catchy so people can click to read.
Images, memes, animations and infographics are very good to catch readers’ attention; you should use these tools generously.
Writing good contents is not enough; you should learn how to optimize them using Search Engine Optimisation (SEO) techniques.
You need to get the words out that your website is great and that people should come and view the contents. If nobody knows your website, how will you make money from it?
Traffic is key if you want to make loads of money from your website. A website with good traffic can be easily monetized. I will explain some tactics you can use to increase your website traffic
Search Engine Optimisation (SEO)
Search Engine Optimisation is how to make your website friendly to search engines like Google so that the search engine rewards your website with better visibility. There are some tactics you can use to make your website have better ranking on search engines like Google. Google is the most important of all the search engines. I will advise you to concentrate your efforts on how to rank your website and blog post or articles on page 1 of Google.
Traffic you get when your website appear on the first page of Google is called organic traffic. It is the best form of traffic. To rank well on Google, you should choose less competitive long tail keywords. Long tail keywords are better to rank because they are not too competitive.
We have two main types of SEO namely on-page SEO and off-page SEO. On-page SEO is what you do to your website content to make it search engine friendly so that it will rank well. On-page SEO techniques include putting your targeted keyword in your heading (H1 tag), putting the keyword in H2, writing long content that is easy to understand and highly informative, not making your keyword density to be more than 1.5%, not using plagiarized content, using internal and external linking strategies and using lots of images, memes, animation and videos.
Off-page SEO is basically the external backlinks you get to your website. Getting backlinks is the most important factor for ranking on Google. You should not buy links from link farms or Fiverr. The best type of backlinks is from websites with high domain authority and websites relevant to your niche. You can get backlinks from guest posts, comments and forums etc.
Social Media Marketing
You can get traffic from social media platforms. Opening fan pages for your business or website on facebook, Instagram and Twitter etc can help you get quality traffic to your website. You will need to post on these social media platforms frequently; your posts should be informative and engaging. Your posts on social media can get some websites link back to your website.
With time, if your posts are good, you will have followers who will be willing to engage with you always.
You can use Pay Per Click (PPC) to get traffic to your website. This may not be good for all website owners but it can be profitable if you know how to craft PPC wordings.
The Return on Investment (ROI) for doing email marketing is huge. With email marketing, you offer your website visitor a gift like free eBook in order for them to give you their names and email addresses. With their email addresses, you can sell product sales offer to them, you can also send a link containing your new blog post to them.
You can use the following to further market your website
- Yahoo Answer
- Guest blogging
- Blog commenting
- Spying on competitors and reverse engineering their tactics
- Memes, infographics and animations etc
Your website and its ability to bring money depend on marketing. Do all what is necessary for you to get subscribers and visitors to your website. If you cannot do it, engage a consultant to do it for you, you can contact us for this purpose.
How can I monetize my website
Affiliate Marketing: You can use affiliate marketing programs like Amazon Affiliate, Clickbank and a host of others to make good money from your website. There are website owners making up to $2 million annually from affiliate marketing.
Google Adsense: You can apply to Google for them to place adverts on your website. When visitors click these adverts, Google pays you.
Your own Ads: If you have a lot of traffic to your website, companies will be happy to pay you so that you can place ads for them on your website.
Products: You may decide to sell your own products on your website if you have good traffic.
Traffic alone will not give your good profit on your website; you need to know how to convert that traffic. Imagine, you sell products and people just visit your website without buying any of your products. You need to master how to use call to actions and how to persuade visitors to buy. There are several tools you can use to help you to increase conversion rate optimization on your website.
Now that I have told you that you can make good money from having websites. You can invest in websites and get a very good ROI; you just need to use some tactics.
Are you worried about how to create a website? Do you have websites and you want to increase traffic? Do you want a blog on your website? You may contact us for talks.
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